London Designer Outlet records best ever first quarter as sales pass £20m

29th April 2024 | Jack Oliver

London Designer Outlet (LDO), Wembley Park’s outlet shopping destination, has recorded its best-ever first quarter as sales topped £20.8m.

This represented a year-on-year increase in sales of 5%.

In March alone, the LDO recorded over £7.6m in sales, an increase of around 10% compared to 2023. This was bolstered by the scheme’s strongest-ever Easter weekend, with sales exceeding £1.5m for the first time.

January and February also set new trading records, as shoppers looked to make the most of LDO’s brand mix during January sales and Valentine’s Day.

This first quarter performance marks five consecutive months of record-breaking trading at LDO, as year-to-March-end sales exceeded £100m for the first time.

Matt Slade, retail director at LDO owner Quintain, said: “A record-breaking quarter, including a best-ever Easter weekend sales performance, is the icing on the cake for an incredible first quarter.

“Despite the unpredictable weather and a challenging economy, we saw Londoners and visitors shopping in their droves at the centre, which is a testament to the continued appeal of the quality shopping experience and affordable prices at the LDO.

“With an impressive calendar of global entertainment at Wembley Stadium and the OVO Arena Wembley this summer, including the highly anticipated Taylor Swift Eras tour, 2024 continues to look bright for the LDO.”

LDO – which is managed by specialist outlet operator Multi-Realm – offers 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants, and coffee shops.


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