Lounge makes Liverpool debut with pop-up store

Lounge has made its debut in Liverpool, opening a Christmas pop-up store at South John Street in Liverpool ONE.

Remaining open until 23 December, the underwear brand’s 4,000 sq ft store will offer its range of bestselling lingerie, loungewear, and nightwear.

Lounge made its first venture into permanent bricks-and-mortar retail earlier this year after a series of successful pop-ups. The retailer is targeting a further seven sites over the next 12 months.

Rob Deacon, asset management director at Grosvenor, said: “We are delighted to have welcomed Lounge’s highly anticipated city debut pop-up, marking yet another fan-favourite to select Liverpool ONE as the destination of choice for pioneering, first-rate retailers. The rapidly expanding brand aligns very well with our demographic here at Liverpool ONE and it was great to see our visitors enthusiastically interact with the pop-up over the launch weekend.”

Mel Marsden, founder of Lounge, added: “As Lounge continues to expand into physical retail, we have been seeking locations that not only have high footfall numbers, but also align with our dedication to providing the ultimate customer experience, and Liverpool ONE’s core visitor-centred values and loyal consumer base made it the ideal home.”

The opening follows the recent arrival of activewear brand Red Run to Liverpool ONE, which opened a flagship store at the scheme.

Metis and CBRE acted for Liverpool ONE, whilst JLL represented Lounge.