Lovisa continues expansion with Liberty Romford signing

Lovisa has signed for a new store at Redical’s The Liberty Romford, as the jewellery and accessories retailer continues to expand across the UK.

Opening in June, the 915 sq ft store will stock the brand’s range of necklaces, earrings, and rings, while also offering piercing services.

Lovisa will join other jewellery and accessories brands at the Romford scheme such as H.Samuel, Pandora, and Swarovski.

This comes during a period of increased expansion for Lovisa, which is opening stores in Aberdeen and Yorkshire in April.

Daniel Tucker, leasing manager at The Liberty Romford, said “The signing of Lovisa marks the next stage in our elevation of The Liberty Romford. We look forward to welcoming what we know will be a popular addition to the destination and have no doubt that Lovisa will deliver an extensive and essential selection in response to our evolving consumer needs.”

Cushman & Wakefield and Green & Partners acted for The Liberty Romford, whilst Savills represented Lovisa.