Luca Faloni heads to Chelsea

Italian fashion brand Luca Faloni is set to open in Chelsea’s King’s Road, launching in the autumn later this year.

Taking a 4,500 sq ft unit, Luca Faloni’s opening in London marks another step into physical retail for the brand, which has traditionally done most of its business direct-to-consumer through its website.

The brand has also announced that it will be opening in a two-storey townhouse in Zurich in early 2024, bringing its total number of stores internationally to nine.

Luca Faloni’s stores will be designed by Turin-based architects and feature an Aperitivo bar and lounge.

Founder Luca Faloni said: “Chelsea is a major shopping destination and an important hub for the local community and international tourists in London, we look forward to launching our flagship store on the iconic Kings Road.’

Since being founded in 2014, the brand has opened stores in Milan, Marylebone, St James’ Piccadilly, New York, Miami, Munich and Stockholm.