Lululemon brings experiential padel pop-up to Manchester’s Trafford Centre
Lululemon has launched a pop-up padel court at Manchester’s Trafford Centre to coincide with the opening of its upsized store at the centre.
Running for two weeks in July, the pop-up looks to leverage the popularity of the fast-growing sport to drive longer dwell times and repeat visits.
Outside of London, Manchester is one of the UK’s strongest athleisure markets and Greater Manchester is one of the country’s fastest-growing padel markets.
This comes as Lululemon more than doubles its presence at the shopping centre, taking 3,700 sq ft of sales space.
Kate Pearson, portfolio leasing director at Pradera, said: “Today’s consumers are looking for more than just a day of shopping, they’re seeking memorable experiences. Partnering with lululemon to bring this premium padel activation to Trafford Centre is a fantastic example of how brands and destinations can work together to create something genuinely engaging. As we continue to evolve our retail and leisure offering, experiences like this play an important role in attracting visitors and encouraging longer stays.”