Luxury jeweller opens largest TAG Heuer in Liverpool ONE

7th December 2023 | Phoebe Dobke

British luxury jewelry retailer David M Robinson (DMR) has expanded its presence in Liverpool’s thriving retail scene, opening a new TAG Heuer boutique at Liverpool ONE.

The 3,600-square-foot store on South John Street is a partnership between DMR and Swiss watch brand TAG Heuer, marking the first of its kind for both brands.

The boutique’s design reflects TAG Heuer’s signature blue, and features wood and steel accents that align with the brand’s contemporary aesthetic. A private VIP lounge and bar offer a luxurious respite for customers, while a wall-mounted, 3D Porsche sculpture pays homage to the long-standing partnership between the iconic brands.

Rob Deacon, Asset Management Director at Grosvenor, commented on the partnership, saying, “David M Robinson and TAG Heuer are both cornerstone names in their sector and set the benchmark for high-quality, luxury watch and jewelry collections, so we are hugely excited to see them open the doors to their new boutique.”

This collaboration between DMR and TAG Heuer further enhances Liverpool ONE’s reputation as a premier destination for luxury watches and jewelry. The new boutique joins DMR’s other flagship stores in the center, including its Rolex Espace and Omega Boutique, creating a hub for discerning shoppers seeking the finest timepieces.


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