Luxury jewellers to open third location at Centre:mk

Luxury diamonds and jewellery specialist Pravins is set to open its third location at Centre:mk in Milton Keynes.

Taking a 1,250 sq ft unit on Sunset Walk, Pravins will join the scheme in October, offering a range of pieces including fine jewellery and bespoke engagement and wedding rings.

The boutique will also feature a champagne and cocktail bar, while offering in-person and virtual consultations.

Kevin Duffy, centre director at Centre:mk, said: “Joining renowned jewellers including Beaverbrooks, Loupe, Goldsmiths, and Swarovski, Pravins will deliver yet another bespoke and premium experience for our guests at Centre:mk. Pravins’ commitment to the centre for its third store reinforces our position as one of the top 10 prime regional destinations in the UK, and we are certain this new flagship for the brand will resonate well with our affluent expansive catchment.”

Sanjeev Shah, director at Pravins, added: “For a family-owned business like ours, it is so important to get our store locations right. Situated in a strategically important regional destination, Centre:mk’s prime location will allow us to reach an even greater consumer base where we will maintain our commitment to excellence in experience and product, just as we do across all Pravins stores.”

Pravins will join Centre:mk’s existing line-up of fashion, jewellery, and beauty brands, including SpaceNK, Goldsmiths, Reiss, Mint Velvet, and Phase Eight.