Luxury yoga brand to open Covent Garden flagship

10th June 2024 | Jack Oliver

Luxury activewear brand Alo Yoga is set to open a new store within Shaftesbury Capital’s Covent Garden neighbourhood.

Taking 5,000 sq ft at the junction of Neal Street and Earlham Street, the Californian-born brand’s entry into Covent Garden marks a milestone in its UK expansion.

Spanning three floors, the store will offer a range of activewear, loungewear, accessories, and wellness products for both women and men.

The store – which will be located at 25a Neal Street – will join Covent Garden’s roster of anchor stores from other performance-wear brands, with Neal Street being home to outdoor retailer Finisterre’s upsized store and Earlham Street set to welcome a flagship location for Swedish footwear brand Axel Arigato.

Michelle McGrath, executive director of Shaftesbury Capital, said: “The signing of Alo Yoga is the latest in a series of key additions to the neighbourhood, with Shaftesbury Capital introducing 15 new brands to Seven Dials in the last 12 months, and nine retail signings this year alone. Attracting Alo Yoga demonstrates our dedication to bolstering the destination’s unique blend of tenants, achieved through establishing innovative anchor locations for a host of international and independent brands. The neighbourhood is already home to an unrivalled selection of high-performance brands, and the arrival of Alo Yoga will further enhance this dynamic line-up, adding even greater diversity and expertise to an evolving Seven Dials offer as part of Covent Garden.”

The signing follows the recent announcement that premium outdoor apparel brand Peak Performance has elected Covent Garden for its first-ever UK store. Opening at 49 Long Acre, the retailer will join the recently-opened flagship store for sister brand Arc’teryx on the nearby King Street.


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