Mappin & Webb to return to Birmingham city centre after 20 years

23rd July 2025 | Jack Oliver

Mappin & Webb is set to make its return to Birmingham city centre for the first time in two decades.

The Watches of Switzerland Group – which owns Mappin & Webb – has signed a 10-year lease at The Burlington on New Street.

The jewellery retailer will expand and develop the former Watches of Switzerland showroom and the two adjoining units into a new Mappin & Webb showroom, spanning over 7,500 sq ft.

Nina Meeks of Hortons, which acted for the landord, said: “Mappin & Webb’s decision to return to Birmingham with a new showroom reflects the strength of the city’s reputation as a destination for luxury retail. As the brand celebrates its 250th anniversary, we’re proud to welcome such an iconic name in British jewellery and watchmaking back to The Burlington and into the heart of the city.”

The boutique joins The Watches of Switzerland Group’s existing stores in Birmingham, including a Goldsmiths showroom and the Breitling boutique in the Bullring.

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