Menswear brand picks Victoria Leeds for first store outside of London

Menswear brand Wax London is set to open its first store outside of the capital at Redical’s Victoria Leeds.

The retailer has selected a 2,392 sq ft unit within Victoria Quarter, alongside fellow British heritage brands Barbour, Mulberry, and the recently opened Belstaff store.

Opening this October, Wax London at Victoria Leeds will offer the brand’s range of men’s fashion, footwear, and accessories.

Rachel Bradburn, head of leasing at Redical, said: “Marking yet another northern debut, Wax London is the latest brand to choose Victoria Leeds as its first standalone store outside of the capital. This aligns perfectly with our commitment to curating a best-in-class retail offering. Wax London will not only enhance our menswear offer but also introduce a fresh dynamic to our tenant mix – bringing something distinctively different for our visitors to discover and enjoy.”

Roger Wightman, managing director at Wax London, added: “Our decision to launch outside of London for the first time is a major milestone for our brand, so it was crucial we partnered with a destination that fully reflects our values. Quality is key to us, and Victoria Leeds’s reputation and premium tenant mix perfectly encapsulate this. We can’t wait to bring Wax London to the people of Leeds.”

This follows the recent announcement that fragrance house Arabian Oud is set to join Victoria Leeds. Located within Victoria Gate, the new store will be the brand’s first northern location and second outside of London.

Lunson Mitchenall and Central Retail represent Redical, whilst Stephen Kane & Co acted for Wax London.