Merry Hill bolsters health and beauty offer with Bath & Body Works signing

Merry Hill in the West Midlands has added to its health and beauty offer after signing body care and home fragrance retailer Bath & Body Works.

The retailer is set to open in a 1,270 sq ft space opposite The Body Shop and Holland & Barrett for its first standalone space at Merry Hill, complementing its existing concession within NEXT. The store will offer a range of fragrance-led body care, home scents, gifting products, and seasonal collections.

Bath & Body works will add to the health and beauty lineup at Merry Hill, joining brands such as Superdrug, Rituals, and Boots.

Alistair Winning, leasing manager for Redical, said: “The addition of a standalone Bath & Body Works to Merry Hill is a strong endorsement of both the desirability of the destination and its continued relevance as the go-to destination for the West Midlands and the surrounding catchment. Health and beauty remains a key category for our visitors, and one in which we continue to see strong performance. Bath & Body Works’ distinctive, desirable products and loyal customer base will further strengthen this already successful category, giving our customers even more reason to visit Merry Hill.”

A representative from Bath & Body Works added: “Following the success of our concession within NEXT, there was no question that opening a standalone Bath & Body Works store is a natural next step for the brand. We look forward to bringing an even broader range of our distinctive products to the centre, and know our fragrance-led body care, indulgent home scents, and seasonal collections will be well received by Merry Hill’s engaged visitor base.”

This news comes as Superdrug prepares to reopen its upsized store at Merry Hill. The retailer will almost double its footprint and enhance its in-store services.

JLL and Time Retail Partners represented Redical.