Merry Hill flexes muscles with 40,000 sq ft XF Gym debut
Merry Hill has welcomed the opening of XF Gym, with the fitness operator making its UK debut on the Dudley scheme’s Upper Mall.
The 40,000 sq ft venue is home to an open-plan workout zone which will play host to classes for activities such as yoga, dance, high-intensity interval training, cycling, and boxing.
XF Gym at Merry Hill also features a number of other amenities, including a ladies-only workout space, a sauna, a steam room, massage beds, and changing facilities.
Graeme Jones, executive director at Sovereign Centros from CBRE, on behalf of Merry Hill, said: “The launch of XF Gym is yet another example of how Merry Hill has evolved, taking its position as a focal point for the West Midlands to the next level. We remain committed to securing anchor tenants that respond to what the community needs, and XF Gym will provide residents and workers with a wellness-focused brand they can be proud of having in their locality. Hot on the heels of Harvey Norman’s launch, having XF Gym open means Merry Hill stands shoulder-to-shoulder with the leading destinations in the UK, adding nearly 100,000 sq ft of retail and leisure you can’t experience anywhere else in the country.”
Laurence Benson, CEO at XF Gym, added: “At XF Gym we have a singular goal of helping our members live better, so we’re thrilled to have opened our doors and to start delivering on this commitment. With its extensive local customer base, broad and high-quality tenant mix, and most importantly, its genuine dedication to creating a community-focused hub, Merry Hill aligns perfectly with our values, making it the ideal home for our debut studio.”
XF Gym’s arrival follows the announcement that lifestyle and technology retailer Harvey Norman has opened its 57,000 sq ft flagship store at Merry Hill. The new anchor space – located below XF Gym – is the retailer’s first location in England.
JLL, Time Retail Partners, and Font Real Estate represent Merry Hill.