Merry Hill to welcome Midlands-based burger restaurant

20th March 2024 | Jack Oliver

Sovereign Centros from CBRE has announced that Dudley’s Merry Hill is set to welcome Midlands-based smash burger brand Boo later this spring.

The 2,000 sq ft restaurant, located adjacent to Wingstop, will join Merry Hill’s leisure quarter. Anchored by Hollywood Bowl, the quarter is part of a repositioning of the mall by Sovereign Centros which aims to create a hub for family-friendly leisure and dining.

Since making its debut in Leicester in 2017, Boo has gone on to open more sites across the UK and globally, opening its first overseas restaurant in Abu Dhabi’s Yas Mall last year.

Boo Merry Hill will offer a range of burgers with various toppings, as well as sides such as fries and wings, and drinks including milkshakes and coffees.

Alistair Winning, asset manager at Sovereign Centros from CBRE, said: “Given the importance of Merry Hill to its community, as the premier regional mall in the West Midlands, we’re always looking to support native brands, and locally-founded Boo opening here is evidence of that. We have made great strides in diversifying our dining options at the destination, and Boo will bring yet another top-tier fan-favourite restaurant to complement our other recent additions, placing them amongst national powerhouses like Wagamama and ASK Italian and the upcoming arrival of Wingstop. We look forward to Boo opening at Merry Hill, as we put the finishing touches to the new leisure quarter.”

Juan Fernando, marketing manager at Boo, added: “The foundation of Boo came from a family partnership, striving for innovation in dining experiences and taste. It is important for us to maintain a strong base in the Midlands and the announcement of our upcoming Merry Hill restaurant is a testament to this. The destination has a strong, dedicated community, aligning with our values at Boo as a family-oriented business, and offers a dynamic location for our next restaurant.”

JLL, Time Retail Partners, and Font Real Estate represent Merry Hill. SPACE Retail Property Consultants acted for Boo. 


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