A Mexican restaurant chain is set to open its first restaurant in mainland Britain in Leeds.
Boojum – which is owned by hospitality group Azzurri – currently operates 15 stores in Northern Ireland and the Republic of Ireland.
As well as the new restaurant, Boojum will also invest in a new Leeds-based central production kitchen.
Robert Powell, head of operations at Boojum, said: “We’ve seen other brands try to expand and not build out the necessary supply chain solutions to deliver the optimum experience. This often results in out-of-stock days or food sitting on shelves longer for the consumer, neither are ideal.
“Our investment is aimed at delivering the freshest, highest quality Mexican product in the market.”
Boojum founder David Maxwell added: “Boojum’s expansion into Leeds is no coincidence. The city’s bustling student life and reputation as a foodie paradise make it the perfect stage for our vibrant flavours. We’re not just serving food; we’re creating experiences and we’re excited to blend our Belfast roots with the dynamic spirit of Leeds.”
Boojum owner Azzurri also controls the Ask Italian, Zizzi, and Coco di Mama brands.