Michelin-starred chef to open new venture at Seven Dials

26th January 2023 | Jack Oliver

Shaftesbury has announced that two Michelin-starred chef, Tom Seller, will unveil his latest restaurant Story Cellar in Seven Dial’s this March.

The Parisian-inspired restaurant will open in a 1,700 sq ft unit at 17 Neal’s Yard and will be a continuation of the renowned chef’s first site, Restaurant Story, which turns 10 this year.

The concept will be designed with London’s West End in mind, offering a selection of wines alongside small plates and charcuterie to suit the needs of the theatre-goer.

The 50-cover restaurant will feature counter-style seating at street level with further seating downstairs for larger groups. Story Cellar will also feature a walk-in wine cellar which will allow guests to store their own collections, cared for by sommeliers.

The restaurant will join a number of existing food and beverage (F&B) offerings at Seven Dials, including Crudo Cevicheria, WatchHouse café and gelateria ANITA, as well as a diverse line-up of traders.

Julia Wilkinson, restaurant director at Shaftesbury, said: “The addition will hugely contribute to the ever-evolving F&B offering at Seven Dials, bolstering the neighbourhood’s reputation as a hub for unique and diverse operators in London’s West End.”

Hanover Green Retail and Distrkt represented Shaftesbury. Story Cellar dealt direct.


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