MINISO makes city debut at Glasgow’s Braehead
MINISO has opened its first store in Glasgow and its second in Scotland at Braehead Shopping Centre.
The lifestyle brand’s 1,750 sq ft store is located on the lower level near MAC Cosmetics, and offers a selection of beauty, stationery, homeware, and toy products, from brands such as Disney, Sanrio, Pokémon, Harry Potter, and Stitch.
Huw Kmiot, associate director of asset management at Pradera Lateral, asset manager of Braehead Shopping Centre, said: “That MINISO has chosen to make its Glasgow debut in Braehead is testament to the significant appeal the centre has among leading global brands. MINISO’s unique proposition, with its vibrant design and affordable lifestyle products, aligns perfectly with our strategy to deliver engaging, experience-rich retail at Braehead.”
Saad Usman, chief operating officer at MINISO UK, added: “This is a milestone opening for us as we continue our UK expansion. Braehead is a key regional destination with a loyal customer base and high visitor numbers, and so is the ideal location for such an important debut. The store has had an incredible response already and are excited to become part of the community here.”
MINISO’s arrival at Braehead Shopping Centre follows the recent signing of Flying Tiger Copenhagen at the destination, with the store set to open in the coming weeks.