MINISO opens doors at Merry Hill
MINISO as opened at Merry Hill in the West Midlands, following the scheme’s recent acquisition by Redical.
The new 2,400 sq ft store, located on the Lower Mall adjacent to Foot Locker, offers a range of toys, plush collectibles, stationery, homeware and snacks. The store features collections from merchandise ranges including Hello Kitty & Friends, Pokémon, Disney and Star Wars, alongside MINISO’s blind-box ranges.
The arrival of MINISO at Merry Hill comes after the scheme was acquired by Redical earlier this year.
Alistair Winning, leasing manager for Redical, said: “Obtaining exciting brands like MINISO is an important aspect of our leasing strategy for Merry Hill, as we move into its next chapter under Redical ownership. It is crucial that we provide our guests with a variety of popular and unique retailers that represent our diverse demographic, keeping visitors coming back for more. MINISO’s opening does exactly this, and reinforces Merry Hill’s stellar reputation through the continued curation of best-in-class retailers.”
Saad Usman, chief operating officer at MINISO, added: “Merry Hill was the logical choice for our next opening, with its impressive catchment, high footfall, and quality retail line-up. Wherever we go, we want to create an experience, with a focus on playfulness, creativity, and expression, and Merry Hill’s all-day, experiential offer provides us with a strong platform to achieve this, so we already feel at home here.”
MINISO’s opening at Merry Hill follows the recent launch of Ben & Jerry’s debut UK mid-mall kiosk at the scheme.