MINISO to open 29th UK store at Newcastle’s Eldon Square

Lifestyle retailer MINISO is set to open its 29th store in the UK at Eldon Square in Newcastle this summer.

Located on the scheme’s Upper Mall opposite John Lewis, the 1,700 sq ft store will feature the retailer’s ranges of toys, beauty products, and food.

The new store will aim to target an audience ranging from Gen Z’s and students to families with children as well as young professionals.

MINISO Eldon Square will feature themed collections from the likes of Hello Kitty & Friends, Disney, and Pokémon, and is predicted to bring an uplift in footfall to the Newcastle shopping destination.

Saad Usman, chief operations officer at MINISO, said: “We are incredibly excited to expand our presence in the North East by opening MINISO’s latest store at Eldon Square in Newcastle. This new location marks the second MINISO store in Newcastle, following the successful opening of MINISO Gateshead in 2022. Eldon Square has always been a premier shopping destination and we are thrilled to bring more affordable and high-quality products to shoppers across the UK.’

Cormac Hamilton, general manager of Eldon Square, added: “The new addition of MINISO aligns perfectly with Eldon Square’s strategy of curating an exciting tenant mix that resonates with our diverse customer base. We are very excited to bring such a popular brand to the centre and hope to enhance the shopping experience for the Newcastle community.”