Missoma opens first store outside of London at Victoria Leeds

British jewellery brand Missoma has opened its first store outside of London at Redical’s Victoria Leeds shopping centre.

The store is the demi-fine jeweller’s second-ever permanent store, following the opening of its Covent Garden flagship in November 2023.

Located in the scheme’s County Arcade, the 2,250 sq ft store spans multiple levels and includes piercing and welding studios.

The store showcases the brand’s collection of gold and silver pieces, including collaborations with fashion designers and style icons, Harris Reed, Savi, and Lucy Williams.

Rachel Bradburn, leasing director at Victoria Leeds, said: “Missoma selecting Victoria Leeds as the destination for its first store outside of London reinforces our reputation as a renowned destination offering opportunities for brands to confidently embark on regional growth in the UK. We are excited to be a part of Missoma’s journey and to welcome customers through the door to explore exceptional demi-fine jewellery.”

Marisa Hordern, founder and creative director at Missoma, added: “Community is at the heart of what we do, and Victoria Leeds offers a highly engaging environment that aligns perfectly with our values. We aim to inspire confidence and encourage self-expression in all our customers and are excited to grow our Leeds community and embark on this next chapter.”

Missoma joins Victoria Leeds’ existing portfolio of leading jewellers, including Boodles, Monica Vinader, Berry’s, and Astrid & Miyu. The opening follows the announcement that British heritage and lifestyle brand, Barbour, is to open the city’s first standalone store in Victoria Quarter in August.