Missoma to open first store outside of London at Victoria Leeds

Contemporary jewellery brand Missoma is set to open its first store outside of London at Victoria Leeds.

The 2,250 sq ft store will be located opposite Louis Vuitton in the scheme’s County Arcade, and will become the brand’s second ever permanent location.

The store will showcase the brand’s range of gold and silver jewellery – made with conflict-free diamonds, emeralds, baroque pearls, and blue sapphires. In-store experiences will include piercing and welding studios, as well as instant free engraving.

Missoma will join an existing portfolio of jewellery brands at Victoria Leeds, such as Boodles, Monica Vinader, Berry’s, and Astrid & Miyu.

Rachel Bradburn, leasing director at Victoria Leeds, said: “We are absolutely thrilled to be Missoma’s destination of choice for their first standalone store outside London. This reinforces our reputation as a leading destination for best-in-class retailers and flagship debuts. Missoma’s arrival in Victoria Leeds highlights the exceptional quality of our curated retail mix and the opportunities for brands to confidently embark on regional growth in the UK. We can’t wait to welcome Missoma’s renowned, responsible, and innovative approach to demi-fine jewellery!”

This follows the recent announcement that perfume manufacturers Le Labo – part of The Estée Lauder Company – will make its regional debut at Victoria Leeds this September. The 1,500 sq ft boutique will be spaced across four floors on Queen Victoria Street, and offer a range of perfumes, candles, and grooming products.

Victoria Leeds is owned and operated by Redical.