Montirex opens debut standalone store at Liverpool ONE

Outdoor and sportswear retailer Montirex has made its bricks and mortar debut, opening a standalone bricks and mortar pop-up store at Liverpool ONE.

The opening of the 3,000 sq ft store on South John Street marks a step forward for the brand, which has enjoyed success at concessions within Liverpool ONE’s JD Sports and Footasylum stores.

The debut activation offers a range of Montirex’s exclusives, as well as the brand’s collection of sportswear, outdoor wear, and accessories for men, women, and children.

This announcement follows a series of recent investments into South John street, including the upsize of Zara, which is set to fully open in December, as well as the refurbishment of jewellery brand Pandora, which opened its new store concept in June.

Rob Deacon, director of asset management at Grosvenor, said: “It is incredibly rewarding to be able to expand and enhance Montirex’s offering at Liverpool ONE. Given the brand’s Liverpudlian roots and the huge success they have enjoyed with us to date, the power of places in connecting brands with people cannot be underestimated and their debut standalone pop-up provides our customers with the invaluable variety, rarity and experience we seek from short-term activations.”

The opening of Montirex’s first-ever pop-up follows a string of successful activations at Liverpool ONE, including from online womenswear brand Sisters & Seekers, fashion retailer AllSaints, and contemporary clothing and footwear retailer ARNE.