Morrisons invests £16m to help customers save
Morrisons is investing £16m to support customers with their weekly shop after the expense of Christmas and the continuing cost-of-living crisis impacts households grocery budgets.
130 prices across the grocers’ entry-level products will be cut, including fresh and frozen products for family meals, lunch boxes and household essentials.
Entry level products include those in the ‘Morrisons Savers’ range, ‘Morrisons Wonky’ and ‘Morrisons Essentials’ to ensure savings across customers’ weekly shop.
David Potts, chief executive of Morrisons, said: “Our Savers range offers customers great value on the products they buy every day. We want to do all we can to help when it comes to the cost of grocery shopping and by investing in the range and cutting the prices further, our customers will see a noticeable impact on their budgets at a time when they really need it.”