Mountain Warehouse upsizes at Dalton Park with Animal addition

Mountain Warehouse has upsized and expanded at Dalton Park in Seaham, adding clothing brand Animal to its offering.

Opening on 31 August, the new offering sees Mountain Warehouse upsize from 1,800 sq ft to 5,000 sq ft across two units.

Animal, the coastal lifestyle brand, offers a range of t-shirts and hoodies as well as new products for the forthcoming autumn/winter season. The concession will look to attract a wide range of shoppers, from adventure enthusiasts to those seeking everyday wear.

Nicky Lovell, head of outlets and retail business development at Global Mutual, said: “We are continuously exploring ways to evolve the offerings available at Dalton Park and are delighted to see Mountain Warehouse’s expansion. The opening of Animal at Dalton Park aligns with our plans to enhance our offering in the sports, lifestyle, and coastal categories.

“Animal’s commitment to sustainability and quality resonates with current consumer trends, and we are confident that this will drive footfall and increase dwell time at the centre. By continuing to diversify our brand portfolio, we are cementing Dalton Park’s position as a leading shopping destination in the region.”

A spokesperson from Mountain Warehouse added: “We are thrilled to upsize our store and after operating at Dalton Park for over a decade. The increase in the space and the addition of Animal’s range mean we will continue to offer our customers the widest choice of great quality, outdoor clothing and equipment for all the family.”

Earlier this month, Dalton Park reported strong performance in the first half of 2024, with the centre recording an increase in sales of 12.4% compared to the same period the previous year.