Multi-Realm appointed operating partner at Midlands retail and leisure destination
Multi-Realm, which specialises in the management of retail and leisure destinations, has been awarded the operating mandate for the Trentham Estate in the West Midlands.
The Trentham Estate – which is owned by funds managed by Blackstone – is a leisure and shopping destination set within a 725-acre site near Stoke-on-Trent. Features of the estate include gardens, an outdoor shopping village, restaurants and cafés, and a garden centre.
Previously managed by St. Modwen, Multi-Realm will now manage the entire estate, operating all parts of the retail, leisure, and events businesses. The group will focus on providing property and asset management, leasing, development, and operating consultancy services.
A key part of the estate is the 96,498 sq ft outdoor Shopping Village, which is home to 80 national, regional, and independent brands. In addition, there is a further retail anchor in the 64,749 sq ft Blue Diamond garden centre.
Multi-Realm will work with the existing team at Trentham Estate to bolster the destination, applying its experience in leasing and asset management as it looks to further improve the overall visitor experience.
Dan Mason, managing director of Multi-Realm, said: “We are delighted to be appointed on such a prestigious asset and very much look forward to working with the superb Trentham Estate team to build on what is already a very successful business.
“We have a strong track record of applying data into our decision making, being proactive in our asset management, and building strong brand partnerships to collectively drive performance at the assets we manage. This is a great example of how the operating skills we have developed over 25 years from the designer outlets and other retail and leisure destinations can be transferred to other types of visitor attractions and retail operating businesses.
“The Trentham Estate mandate plays to our strengths of operating assets with a strong events-based and tourism footfall, and we can’t wait to deliver on our plans for the future success of this important visitor destination.”
Multi-Corporation, a pan-European platform for integrated real estate management services, bought a majority stake in Realm earlier this year and operates as Multi-Realm in the UK.