Nespresso opens flagship boutique in Covent Garden
Nespresso has opened a flagship store at 34 Henrietta Street within London’s Covent Garden neighbourhood.
Overlooking the West Piazza, the coffee brand’s 1,345 sq ft boutique features a bar, a personalisation area, and a dedicated coffee pod recycling hub.
Nespresso becomes the latest brand to launch a flagship space in Covent Garden, joining a number of anchor units also located on the Piazza, including the upsized store from make-up brand Charlotte Tilbury, which launched in January.
The opening will also be complemented by incoming additions to the nearby James Street from Saucony and Swatch, with the latter relocating into an upsized unit.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Nespresso’s flagship launch is an exciting next step in the continued evolution of the neighbourhood and Piazza, adding a unique lifestyle option to Covent Garden’s multifaceted offer. We’re committed to future-proofing the district’s architectural heritage, and the carefully designed new concept store from Nespresso aligns perfectly with this, blending innovation and historic character in the highly unique way that only Covent Garden can.”
Nespresso joins the existing array of lifestyle brands at Covent Garden, including the recently opened Thule. The Swedish outdoor brand opened its second UK store at 72 Neal Street within the Seven Dials neighbourhood.