New Look to relocate to new concept store at Bluewater

New Look is set to relocate its store at Bluewater in Kent, opening a new 12,120 sq ft concept store.

The fashion retailer’s new store will be located on the scheme’s Upper Thames Walk and is due to open at the beginning of April.

The new upgraded space will look to integrate new initiatives including digital inspiration, showrooms, and displays as a means to provide an enhanced shopping experience.

It will also feature a dedicated service hub designed to improve collections and returns.

James Waugh, centre director at Bluewater, said: “Here at Bluewater, we are always looking for ways to elevate our offering so that we remain in step with the ever-evolving retail landscape.

“We are excited to announce the relocation of New Look’s new concept store on the bustling Upper Thames Walk. Their relocation exemplifies the brand’s commitment providing Bluewater’s guests with the best possible shopping experience. We encourage guests to visit the store on opening day to experience the array of exclusive deals on offer.”

Elaine Cartwright, retail director at New Look, added: ‘Our decision to relocate and re design our Bluewater store demonstrates our commitment to bricks and mortar retailing in the UK & the important part stores play in our communities. Bluewater has been a major retail destination for some time, so showing up in this location with purpose and credibility is an important element of our retail portfolio strategy.”