New sportswear brand to join Spitalfields

Swiss sportswear brand On is gearing up to launch its second store in the UK, situated in London’s Spitalfields.

On is scheduled to open on November 3rd in a 310 sq ft unit at 37 Brushfield Street and aims to become a hub for community activities and running clubs.

Diana Dowling, the Head of Retail Design at On, expressed enthusiasm for the new location, emphasizing the area’s historical charm and modern vitality as an ideal backdrop for the new store.

The retailer introduced its first standalone European store on Regent Street in February. Much like On’s debut store, Spitalfields visitors can expect a Hybrid Explorer Display allowing customers to instantly compare different shoe models.