Newbie to open 10th UK store in Bracknell
Newbie is set to continue its nationwide expansion with the opening of its 10th UK store at The Lexicon in Bracknell, Berkshire.
The Swedish babies’ and children’s clothing brand – which is part of the Kappahl Group – will open its store in July, following recent openings in Bromley and Windsor.
The arrival of Newbie at The Lexicon forms part of the retailer’s long-term growth strategy, with the brand looking to establish a presence in key markets. Newbie is also planning to open a store in Ealing in November.
Gemma Keenor, Newbie UK country manager, said: “We are excited to open our tenth store in Bracknell on 10 July as there is an increased demand for childrenswear clothing.
“We are incredibly proud to have opened Newbie store in the beautiful historic market town of Windsor earlier this month. The reception we have received from our customers has truly exceeded all our expectations.”