Oxygen rebrands with new concept as it seeks new sites

Oxygen Activeplay is set to launch its new concept at a retail park in York as the brand seeks new sites nationwide.

The leisure operator – formerly just ‘Oxygen’ – will open the 20,000 sq ft flagship at Clifton Moor Centre Retail Park in February 2024.

Oxygen York, which is the first site designed under the brand’s new Activeplay Concept, will open following an investment of £2.3m. Comprising ground floor and mezzanine spaces, the centre will feature parkour zones, inflatable obstacle courses, climbing challenges, party rooms, and a sensory baby and toddler park.

Parents and families will also be able to make use of a quiet lounge and a food and beverage offering.

The York opening comes as part of a £10m investment programme implemented by Oxygen Activeplay over the last two years into its parks, staff, technology, and infrastructure. This investment has included a £1.2m revamp of Oxygen Croydon – which reopened in April – as well as refurbishments in Acton, Wilmslow, and Rayleigh.

The brand is currently looking to roll out the Activeplay concept to more locations around the country, with leisure leasing agency Stärka instructed to secure new sites.

Stephen Wilson, managing director at Oxygen Activeplay, said: “Oxygen Activeplay is the next generation concept set to pioneer indoor leisure  in the UK. The size and location of the space, combined with the scale of York’s catchment, have provided us with the opportunity to really stretch our concept, introducing new elements and other enhancements that will create a unique experience in the sector and serve as our flagship.

“We see this as the beginning of an exciting next chapter for the brand and are now focused on working with other leading landlords to secure more brand-new sites as we rollout Oxygen Activeplay in other key locations around the UK.”

Stärka acted on behalf of Oxygen. CSP Rental represented the landlord Clifton Moor Retail.