PANGAIA opens first standalone UK store on Carnaby Street

Lifestyle apparel brand PANGAIA has opened its first standalone store in the UK at 57 Carnaby Street in Soho, London.

The environmentally-conscious retailer has taken 1,500 sq ft of space, bringing its collection of lifestyle products to the UK for the first time as a standalone unit.

The store – which stocks a range of genderless adult and kids’ styles in bright and neutral shades – features a large blue sphere installation, created to symbolise the earth. Also featured is a live planter designed to survive in the microclimate of the store.

Michelle McGrath, executive director at Shaftesbury Capital, said: “PANGAIA is one of the most interesting and innovation-driven brands globally. Their flagship UK debut in Soho’s Carnaby Street underscores the district’s reputation for UK firsts, world-class experiences and sought-after consumer demographics. The signing highlights our approach to active curation, seeking out challenger and high growth brands which complement the muti-dimensional nature of the area and its existing brands and restaurants such as Aimé Leon Dore, Adidas Originals, END, Mountain, Kiln and Rita’s.”

Nathalie Longuet, CEO at PANGAIA, added: “We are excited to open the doors of our very first standalone UK store in the cultural hub of Carnaby Street in London. We hope our customers will enjoy discovering our purpose-driven apparel while reconnecting with nature and finding a sense of calm in the heart of London.”

The arrival of PANGAIA marks another UK debut within Shaftesbury Capital’s Soho neighbourhood. Other recent fashion firsts within the estate include Swedish footwear retailer Axel Arigato, streetwear and sportswear brand Adidas Originals, and London-based swimwear brand Oceanus.