Partnership formed to enhance Braehead’s retail and leisure offering
A strategic partnership has been formed to align the marketing, management, and leasing of Braehead Shopping Centre, Braehead Arena, and the adjacent XSite leisure destination in Renfrew, near Glasgow.
Called Braehead Ambition, the partnership – which has been formed between SGS UK Retail, TDL Media, and XPE – will look to add value for visitors, retailers, and operators.
Totalling 1,450,000 sq ft and attracting a combined 16.3 million visitors a year, Braehead Shopping Centre, XSite, and The Arena offer a range of shopping, dining, leisure, and entertainment options, along with live events, exhibitions, sports, and free parking. The destination serves a growing catchment of 2.2 million people with over £6.3 billion of available retail and leisure spend.
The asset management and operational team at the assets includes Pradera Lateral, Savills, BWP Group, Lunson Mitchenall, BGP, and Metis.
Claire Barber, CEO of SGS UK Retail, said: “The scale and diversity of Braehead Ambition’s offer means the destination is more relevant to more consumers more of the time. The partnership will position Braehead as a lifestyle choice, creating even higher levels of loyalty and engagement that will drive the commercial performance of the individual assets, and the wider social and economic prosperity of the area.”
Barry Cox, non-executive director at XPE Group, added: “This partnership celebrates a shared commitment to offer consumers a unique destination, one whose total is greater even than the sum of the parts. As consumers are becoming ever more discerning as to where and how they spend their time and money, bringing together the strength of our individual assets to create the strongest destination of scale in Glasgow makes total sense for our customers, our business partners, and for Renfrew.”
The assets in Braehead Ambition are currently benefiting from an ongoing programme of enhancement, with over £12 million being invested by XPE Group in XSite, anchored around the recently announced K1 go-karting attraction. Similarly, SGS UK Retail has secured several new brands, upsizes, and renewals at Braehead Shopping Centre, and Braehead Arena – now owned by TDL Media – has received upgrades to increase its flexibility.