Perfumery makes regional debut at Victoria Leeds

Le Labo, part of the Estée Lauder Company, has made its regional debut at Redical’s Victoria Leeds.

Located on Queen Victoria Street, the perfumery’s boutique spans 1,500 sq ft and looks to reflect its New York City heritage whilst honouring the Victorian-era architecture of the location.

In line with Le Labo’s concept, the new store allows customers to engage with the art of slow perfumery and create personalised perfumes.

The brand’s collection of 19 core genderless perfumes will be made to order and select creations can be packaged with a personalised label including the date, location and a message of choice. Customers can also refill their fragrance in store.

Rachel Bradburn, leasing director at Victoria Leeds, said: “Le Labo is a globally renowned perfume brand, celebrated for its unique, personalised customer experiences that leaves a lasting impression. Their innovative philosophy perfectly complements Victoria Leeds’ dedication to offering an exceptional and immersive shopping journey. Welcoming Le Labo not only enhances our best-in-class tenant mix but also firmly cements Victoria Leeds as a premier destination for luxury brands.”

Le Labo’s opening follows the recent announcement that British heritage and lifestyle brand Barbour has made its city debut at Victoria Quarter, marking its first New Heritage retail shop outside of London. Jewellery brand Missoma also opened its second-ever permanent, flagship store and first outside of London last month.

Lunson Mitchenall and Central Retail acted for Victoria Leeds, whilst Cushman & Wakefield represented Le Labo.