Phase Eight and Hobbs upsize at Merry Hill

Phase Eight and Hobbs have upsized their presence at Merry Hill Shopping Centre in Dudley, after both brands relocated from separate units.

The sister brands have opened in a 6,000 sq ft unit on the scheme’s Upper Mall.

The space offers Phase Eight’s range of dress up dress down styles and eventwear, as well as Hobbs’ collection of luxury fashion, including accessories and footwear.

Designed with the brands’ approaches to premium fashion in mind, the space has been fitted out with a new interior featuring wood accents and display areas.

Alistair Winning, asset manager at Sovereign Centros, said: “Over the last year we’ve seen many of our tenants, like Phase Eight and Hobbs, upsize and recommit at Merry Hill. This is a clear recognition of Merry Hill’s position as a key West Midlands destination, with leading retailers seeing a longer term future here. We’re so pleased to see Phase Eight and Hobbs launch their new, bigger store, complementing our diverse, high-quality fashion retail portfolio.”

The opening follows the recent news that fitness operator XTRAFIT has signed for a UK debut at Merry Hill, taking 40,000 sq ft of the former Debenhams store.

JLL and Time Retail Partners represent Merry Hill.