Phase Eight returns to Edinburgh for fourth store in Scotland
Phase Eight has returned to Edinburgh with a new opening on George Street, its fourth standalone store in Scotland.
The 3,444 sq ft store forms part of the fashion retailer’s expansion strategy which saw it open 13 new stores last year across the UK and Europe.
The retailer has also opened new stores at Cribbs Causeway and in Kingston earlier this year, and is planning further openings at places such as Bluewater and Blanchardstown later in 2024. In May, Phase Eight will also open its fifth standalone store in Scotland at Glasgow’s Braehead Centre.
Housed in a period building, the new Edinburgh location features the retailer’s new store concept, complete with a private VIP personal styling suite, bespoke furniture, curved feature walls, and large format digital screens.
Caraline Money, group retail director at Phase Eight, said: “Having previous traded in Edinburgh, we are thrilled to be back in this iconic city with our latest flagship store.
“We truly value our Scottish customers, and we are delighted to bring the flagship experience to Scotland where we will be able to showcase our full range including limited-edition collections.”