Polish brand Reserved launching three London stores

Polish fashion brand Reserved is opening three London stores as it looks to expand its presence in Western Europe.

The brand, which is owned by the LLP group, has already opened a store in Westfield Stratford City, with two more stores launching at Oxford Street and Brent Cross Shopping Centre in September.

LPP said the openings are part of its plans to strengthen is position in Western Europe while also expanding its reach in the capital.

Reserved first made an entrance to the UK with the launch of an online store alongside a physical location at 252 Oxford Street in 2017.

All of the new stores feature a new concept created by Studio 1:1 and are inspired by the Polish landscape.

Przemysław Lutkiewicz, vice-president of LPP’s management board, said: “Over the recent months, we have shifted our focus towards Western markets, capitalising on the rising recognition of our brands among Europeans.

“The UK is one of the crucial locations, both from the perspective of its sales potential, as well as further strengthening our brand recognition. This is why we decided to open three new stores in London just a few weeks apart. Recognising the UK’s competitive landscape, which makes British customers quite demanding, we feel ready to take up this challenge.”

Other fashion brands in LPP’s portfolio include Cropp, House, Mohito and Sinsay.