Occupying 44,000 sq ft, the clothing retailer will be sit adjacent to the scheme’s central square and is expected to open in early 2025.
The news comes as the Ashley Centre’s £7m refurbishment is set to complete within the coming weeks.
On Thursday, Primark announced that it would be investing over £100m into its UK store estate in 2024, as the retailer celebrates 50 years on British high streets.
Louisa Butters, head of retail asset management UK at CBRE Investment Management, said: “Primark’s signing is a milestone moment for the Ashley Centre.
“The opening will mark the final stage of our two-year repositioning project that underpins our long-term strategy for the revitalisation of the Ashley Centre, ensuring that it continues to serve the needs of the community in every way possible. We are looking forward to welcoming Primark early next year, and delivering an optimised and enhanced experience and environment for our visitors.”
GCW & Cushman and Wakefield represented the Ashley Centre.