PUMA secures Oxford Street flagship

2nd April 2025 | Jack Oliver

PUMA is set to open a new flagship store on London’s Oxford Street.

Redevco has let three floors at 376-384 Oxford Street and 1 James Street – an island site which has been recently refurbished – to the sportswear brand.

PUMA has taken 27,000 sq ft across the ground, lower ground, and first floors of the six-storey building for its flagship store. Meanwhile, the main office refurbishment of the building – including Category A office floors above, co-working spaces, and a new roof terrace – is due to complete this summer.

Chris Abel, project director at Redevco, said: “The main refurbishment preserves or re-uses as much of the building as possible, to minimise additional embodied carbon, while putting the focus on reducing operational carbon. We have implemented numerous sustainability-led measures such as removal of gas, new air source heat pumps and photovoltaic panels, central plant replacement, new windows and incorporating WELL Certification for the offices.”

The building’s users will also benefit from air quality sensors, technology-led waste management, and a new building management system which are all designed to enhance the building’s sustainable performance and the wellbeing of those who use it.

Redevco said that refurbishing the building aligns with its mission to build value for investors and enrich communities through transformative real estate.

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