QSR business unveils plans to open 100 restaurants

12th June 2024 | Jack Oliver

Quick-service restaurant (QSR) business Chicken Cottage has unveiled plans to open 100 outlets worldwide by 2027.

The UK-based business – which celebrates its 30th anniversary this year – currently has over 60 outlets across the UK and some branches in Kenya.

As part of its expansion plans, Chicken Cottage is also eyeing new markets in Europe.

Under the leadership of CEO Greg Milne, the operator has undergone a number of changes over the past two years, including the introduction of a new store concept which is currently being rolled out. The operator has also introduced in-store digital kiosks and created a consumer-focused mobile app.

These improvements – along with changes to the management team – means the operator feels its is in a strong position to push on with its expansion programme, which recently saw the addition of outlets in Carnoustie and Hemel Hemstead.

Greg Milne said: “In the UK alone we’re looking at growing to at least 66 stores this year.

“Our growth for the next three years is set at reaching 100 stores by 2027. It’s quite an aggressive transition from where we were two years ago to where we’ll be in three years.”

Chicken Cottage anticipates its existing franchise owners will expand their businesses through additional outlets in the UK, however, the business is also looking to bring on a number of new franchisees.


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