Red Run to kick off flagship at Liverpool ONE

Women’s activewear brand Red Run is set to open its flagship store at Grosvenor’s Liverpool ONE shopping centre.

Taking a 1,400 sq ft unit on Manesty’s Lane, the retailer will open in the autumn and stock a range of active streetwear for women, including exclusive collections and limited edition pieces.

The brand has previously only had a physical presence through concessions in Harvey Nichols Manchester and Flannels Liverpool, as well as pop-ups in Leeds and Birmingham.

The brand, which was founded during lockdown by three women, will now look to deliver an enhanced customer experience through a permanent physical format.

As a Liverpool ONE exclusive, the store will host monthly in-store offerings, VIP events and collaborative activations with like-minded brands, people and businesses within the city.

Rob Deacon, senior asset manager at Grosvenor, said: “Red Run is an extremely exciting brand, one which has gathered huge momentum, very quickly and clearly resonates with the Liverpool ONE visitor. To contribute to their evolution and play a part in their next big step within physical retail is an enticing prospect for us and we know the brand will be a huge success at Liverpool ONE.”

The news follows the recent launch of Hollister and Gilly Hicks at the Liverpool scheme, the first time the Abercrombie & Fitch brands are under the same roof in the city.

Metis and CBRE acted for Liverpool ONE on the Red Run deal.