Research shows retail and e-commerce shifting to the Metaverse.

22nd September 2022 | Lucy Millar

New research by enterprise CMS company Storyblok has shown that retailer and e-commerce professionals are starting to take action in the Metaverse, whilst many brands are still debating what it even is.

According to the study, more than 20% of companies are already extending their CMS to display content in Metaverse environments to highlight their branded products and images.

The results

Storyblok surveyed 208 retail and e-commerce professionals who directly manage enterprise CMS systems. The findings revealed that businesses are reporting that their CMS currently delivers content into alternative digital channels in addition to making room for the Metaverse.

These survey results highlight consumers’ eagerness to explore novel digital spaces and the need for retailers and e-commerce websites to keep up. “A headless CMS architecture is by far the easiest way to deploy content to new channels as quickly as they arise, via simple APIs.” says Thomas Peham, Vice President of Marketing at Storyblok.

The survey’s other major findings included a strong preference for using multiple CMS systems to support omnichannel customer touchpoints. Over 76% of businesses have already implemented more than one content management system, and just over 10% have implemented five or more.

Cybersecurity concerns

In light of growing cybersecurity concerns, the survey also found that 1 in 5 businesses (20.6%) are seeing an increase in attacks coming in via their CMS.

This action coincides with Storyblok’s announcement today that an impartial third party, TÜV Rheinland, had certified the company’s compliance with ISO 27001 standards. This certification confirms that all Storyblok operations, products, support procedures, and data storage protocols adhere to the strictest international security standards.

Find out more…

Storyblok’s headless CMS architecture transforms rigid web templates into dynamic, flexible components that can be integrated and repurposed across any digital platform.


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