Rituals continues UK expansion with Highcross Leicester signing

Rituals is set to continue its aggressive expansion across the UK with the opening of a new store at Highcross Leicester this July.

The wellbeing brand – which operates over 1,150 stores worldwide – will be taking a 2,300 sq ft space located near Zara and Therapie on the scheme’s upper mall.

The store will offer products such as shower gels, scented candles, skincare products, and home fragrances, and also feature immersive elements.

Rituals becomes one of a number of new arrivals at Highcross, joining recent additions such as Mango and the soon-to-open Maki & Ramen.

Michelle Menezes, centre director of Highcross, said: “At Highcross, we’re not just about providing a shopping location – we’re curating experiences. Rituals offer something new and exciting, going beyond everyday transactions to encourage visitors to slow down, reconnect, and find moments of peace in their daily routines. It’s a fantastic addition to the centre, and reflects the high-quality brands we’re proud to welcome to Leicester.

“Rituals is one of several exciting new arrivals for us, this year, and forms an important part of our ongoing commitment to bringing in-demand, experience-led brands to the city.”