Rituals eyes further UK expansion after making record sales
Rituals is targeting further growth across the UK and internationally after achieving record sales in 2024.
The beauty and wellness brand – which currently operates 90 stores across the UK and Ireland – is set to open an additional 37 locations this year.
The brand is already preparing to open stores in Bournemouth and Windsor in February.
Rituals – which is known for bath, home, and body products – has continued to invest heavily into its physical footprint. In 2024, the retailer opened 241 new stores globally, including 34 in the UK and Ireland.
Locations that Rituals opened stores in last year included The Liberty Romford, Festival Place in Basingtoke, Merry Hill in Dudley, and Caledonia Park, a Scottish debut for the brand.
This comes after the Amsterdam-based brand recorded sales of more than €2bn (£1.77bn) for the first time in its history.
The retailer recorded an increase in sales of 21% during the 2024 financial year, reaching sales of €2.1bn (£1.77bn), driven primarily by growth in sales in Europe and Asia.