Rituals opens 100th UK store
Rituals has opened its 100th store in the UK in St Albans.
The wellbeing brand’s new location joins existing stores located in the likes of London, Belfast, Swansea, Manchester, Birmingham, and Edinburgh.
Annemarie Forsyth, managing director of Rituals UK & Ireland, said: “We’re excited to continue to thoughtfully expand our presence across the UK and Ireland, two markets which are hugely important to us. Helping us reach more communities while staying rooted in our values remains a focus.”
This year will also see the launch of Ritual’s first ‘Mind Oasis’, located on London’s Oxford Street. The brand said this new concept has been designed to help customers recharge and reconnect.
Rituals is also set to expand its Irish presence, from 16 to 18 stores by the end of the year. Combined with its 113 UK stores by year end, this will bring the brand’s total footprint to 137 stores (including travel locations) across both regions in 2025.