Rituals opens at Lincoln’s Waterside Centre
Rituals has continued its rapid expansion with the opening of a new store at the Waterside Centre in Lincoln.
The retailer has signed a long-term lease for a 1,200 sq ft space, offering a range of bath, body, and home products.
Rituals joins other leading retailers at the Waterside Centre including H&M, Next, The Body Shop, New Look, Superdrug, O2, and Office.
The opening is the latest addition to Waterside following significant investment by joint venture owners Wykeland Group and Lincolnshire Co-Op, which acquired the scheme in 2023 and have since delivered a £3m programme of improvements.
These upgrades have also seen Accessorize reopen next to Rituals, following landlord works and a tenant refresh to the store.
Mary-Jane Booth, centre manager at Waterside, said: “We’re absolutely delighted to welcome Rituals to Waterside. This premium wellbeing brand is exactly the type of quality retailer that complements our vision for the centre and demonstrates the continued confidence major brands have in Waterside and Lincoln as a retail and leisure destination.
“Rituals brings something truly special to Lincoln – not just luxury products, but an immersive shopping experience.
“Their commitment to exceptional customer service and meaningful brand values aligns perfectly with our investments to create an outstanding shopping and leisure environment.”
This comes after H&M, Next, and The Body Shop all extended their leases at Waterside earlier this year.