Roxy Ball Room set to open first London venue
Roxy Ball Room is set to open its first venue in London after a planning application was approved by The City of London Corporation.
The green light has been given for a change of use at 33 St Mary Axe in the City from Use Class E to Sui Generis.
The unit Roxy Ball Room will be taking over was formerly home to fashion retailer Tk Maxx.
The wider site comprises 215,278 sq ft of modern office space over seven stories. Part of the ground floor space contains retail units that are currently occupied by Pret A Manger, Itsu, and The Slug and Lettuce. The site is located within the St Helen’s Place Conservation Area and is adjacent to the Grade II-listed 38 St Mary Axe.
Under the proposals, the ground floor would contain a bar area as customers entered the building, with activities such as darts, basketball hoops, air hockey, and pool further into the building. Activities which require more space, such as pool and crazy pool, bowling lanes, and batting cages would be found on the lower ground floor. A bar serving area as well as karaoke booths would be found on this level.
The planning application reads: “The proposed sport and entertainment leisure use provides a new and exciting opportunity that seeks to meet the City’s future needs. Overall, the proposed use would significantly contribute to the City’s aspirations and objectives of ‘Destination City’. It will encourage further footfall and visitors to the City, particularly at weekends.”
Roxy Ballroom provides indoor games and entertainment facilities including bowling, pool, shuffleboards, darts, crazy golf, and batting cages. The operator’s parent group, Professionals at Play (formerly Roxy Leisure) runs 19 venues across the UK in Birmingham, Bristol, Cardiff, Cheltenham, Edinburgh, Leeds, Leicester, Liverpool, Manchester, Nottingham, Sheffield, and York.