Rupert Sanderson steps into Great Portland Street

The Crown Estate has welcomed British footwear brand Rupert Sanderson to Great Portland Street, Fitzrovia, following its relocation from Mayfair.

Spanning 925 sq ft, the flagship store comprises a showroom and boutique, with a working studio and offices on-site.

The retailer will join a number of cultural brands in the area, including the likes of Donne Gallery, Rhodes Contemporary Art Gallery, and Nuru Ratnam.

Rupert Sanderson, owner, said: “After 18 wonderful years on Bruton Place, it was time to explore a new area. Taking what we’ve learnt and what we love with us, I am delighted to be opening a larger premises with a little more exposure and a lot more space.”

Richard Ellwood, head of customer partnerships and marketing at The Crown Estate, added: “Rupert Sanderson’s commitment to excellence and quality is the perfect fit for Great Portland Street and our wider portfolio in the capital. We are always looking to curate our retail offer to best serve the millions of overseas and domestic visitors with a keen eye for beautiful British design, making this compelling brand a natural addition to the West End.”

The news follows a number of lettings across The Crown Estate’s portfolio towards the end last year, including to Bimba Y Lola, Hoff, UGG and Paul & Shark.