Samsøe Samsøe opens second London store in Covent Garden’s Seven Dials
Samsøe Samsøe has opened its second store in London within Covent Garden’s Seven Dials neighbourhood.
The fashion retailer’s new store, located at 5 Earlham Street, joins the brand’s existing location in the capital, situated at Beak Street in Soho.
Spanning two floors, the store has been designed with a Scandinavian-inspired identity, featuring clean lines and muted tones.
Peter Sextus, CEO of Samsøe Samsøe, said: “The UK represents a significant opportunity for us, and London is central to our ambitions in the market. As one of the world’s leading retail capitals, London provides a powerful global showcase for our brand and plays an important role in supporting our international growth strategy. This opening is not just about expanding our footprint, but about laying the foundations for long-term, sustainable growth through a considered and scalable retail strategy.”
Christian Øgendahl, retail director at Samsøe Samsøe, added: “Opening on Earlham Street is a defining moment for our UK growth journey. Seven Dials represents a unique intersection of culture, community, and premium retail, making it the ideal home for our next phase. We are excited to become part of this vibrant neighbourhood and to connect more directly with our London customer base as we scale our presence in the market.”