Sephora continues expansion with Bluewater signing
Beauty retailer Sephora is set to continue its expansion with the opening of a new store at Bluewater in Kent.
The 4,593 sq ft store will be Sephora’s seventh in the UK, and will offer a range of cosmetics, including some brands which are exclusive to the retailer.
Sephora first opened in the UK in 2022, and is set to open stores soon in Newcastle’s Eldon Square, Gateshead’s Metrocentre, and Birmingham’s Bullring.
James Waugh, centre director at Bluewater, said: “Sephora is one of the most regularly requested brands by our guests, so we’re really excited to be welcoming it to our retail line-up later this year.
“The brand’s only Kent-based store will be worth the wait for our guests, as it will bring multiple of the world’s most viral beauty brands to Bluewater that our customers wouldn’t have been able to shop for before Sephora’s arrival.”
Sarah Boyd, managing director of Sephora UK, added: “We are thrilled to continue this momentum of our rapid growth by opening Sephora stores in key shopping destinations such as the iconic Bluewater Shopping Centre.
“We have loved seeing the enthusiasm and appetite from our customers around the UK of where they would like us to show up, inspiring us to roll out more of our ‘beauty playgrounds’ and unparalleled shopping experiences to some of the nation’s most beloved retail destinations such as Bluewater.”