Sephora to continue northern expansion with Liverpool ONE store
Sephora is looking to continue its expansion across the north of England, with the retailer set to open at Grosvenor’s Liverpool ONE shopping centre next spring.
The beauty specialist will take a 6,727 sq ft unit at an entrance to South John Street, offering a range of products across makeup, travel, fragrance, skincare, haircare, grooming, and wellness.
The store will become the brand’s eighth in the brand’s growing UK portfolio, which includes stores in Westfield London, Westfield Stratford City, Manchester’s Trafford Centre, Newcastle’s Eldon Square, and Gateshead’s Metrocentre.
This winter, the brand will also be opening stores in Birmingham Bullring and Bluewater in Kent.
Sarah Boyd, managing director of Sephora UK, said: “By the end of this year, we will have opened seven stores in five regions, and I’m thrilled to share that our regional expansion will continue in 2025, with the first new store opening of the year at Liverpool ONE. We have had immense demand from our fans in Liverpool to open a store in their city, and we are excited to open one in a city that embodies a remarkable energy and boasts a rich and vibrant history that resonates with our brand values.
“Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool ONE unit provides. As we prepare to welcome both new and existing customers, we are looking forward to creating a truly memorable and enchanting shopping experience at Liverpool ONE, in an exciting store format that reflects the spirit of the city.”
Rob Deacon, asset management director at Liverpool ONE, added: “Sephora is a brand that represents exactly what Liverpool ONE looks for when adding to our line-up. It is globally celebrated, has a huge base of loyal fans, and delivers a bold, compelling concept. Consumer demand for Sephora is strong in Liverpool, and securing best-in-class retailers and experiences for the city is precisely what we aim to achieve at the destination, so the entrance of this beauty powerhouse is a natural partnership.
“Taking a 6,727 sq ft cornerstone unit at a key entrance to South John Street, the new store promises to deliver the kind of showstopping concept that Liverpool ONE is known for, joining our line-up of anchor stores from leading international brands. 2025 is shaping up to be the biggest year for store openings since 2008, so we’re hugely excited to welcome visitors to experience it for themselves when this city-first launches early next year.”