Shaftesbury Capital and Smart Works celebrate successful pop-up partnership

3rd April 2024 | Jack Oliver

Shaftesbury Capital has announced that its latest pop-up with charity Smart Works has taken the partnership’s total donations to past £200,000 to date.

Smart Works – which aims to give women the confidence to achieve their full potential – hosted a pop-up on Carnaby Street from 1st-24th March, raising £43,000 in celebration of International Women’s Day. This was the charity’s fourth pop-up with Shaftesbury Capital since 2022, following previous success in Covent Garden.

The Carnaby Street store stocked a range of fashion, homeware, accessories, and beauty brands, including the likes of Chelsea Peers, Dickies, FRAME, Kitri, Lily & Lionel, Missoma, Never Fully Dressed, Pink City Prints, Radley London, Sister Jane, WAT The Brand, Varley and Scamp & Dude.

Shaftesbury Capital and Smart Works have now raised more than £200,000 across 85 trading days, seeing over 2,300 sales and 835 dedicated volunteer hours.

Michelle McGrath, executive director at Shaftesbury Capital, said: “Charity partnerships, such as our support for Smart Works, are fundamental in our strategy for our West End neighbourhoods. The quality of our physical locations means we can take an active role in connecting our consumers with fantastic organisations, helping to deliver strong sales and, just as importantly, grow brand awareness. Smart Works continue to do remarkable things for women and their communities, and we are proud to play a small part in helping them achieve their charitable objectives while giving our visitors access to a retail experience that they really value.”


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